Wimbley’s Rhetoric Website

Context: This project was an assignment in the course, Writing for Business and Government (RHET 4306), as part of the Professional and Technical Writing major at the University of Arkansas at Little RockDepartment of Rhetoric and Writing.

Full Title: Wimbley’s Rhetoric

Project Artifacts:

  1. Website (deliverable) <Visit website>
  2. Class Handout (deliverable) <View pdf>
  3. Email to McGee <View pdf>
  4. Effective Web Design Research <View pdf>
  5. Task Schedule <View pdf>
  6. Team Charter <View pdf>
  7. Team Discussion: Charter <View pdf>
  8. Project Specification <View pdf>
  9. Email to Wimbley <View pdf>

Purpose: There were several learning outcomes for this assignment: 1) to gain experience writing for internal audiences; 2) to gain experience working on a complex, team-based project that spanned a three-week period;  3) to practice collaborating in a Blackboard virtual learning environment discussion forum, within the Google Doc environment, and by email exchange; and 4) to practice addressing design issues while maintaining relationships.

Audience: AP students, teachers, and random website visitors interested in rhetoric.

Development: In this scenario, there were two project deliverables: 1) an audience-friendly website for 11th grade students studying rhetoric for the Advanced Placement (AP) exam; and 2) a corresponding handout that teachers can use in an AP Language classroom.

The first thing the team did was brainstorm and agree on a team charter, a “brief, informal document that describes the ‘big picture’ goals and priorities of the project. . . . a written statement” of our priorities that we could use to “resolve any problems or confusion that may occur” during the project.”1  Next, the team set up a task schedule to help keep the project moving forward in a timely manner.

Research: Before beginning work on the website and handout we researched effective audience-based design for creating informative web pages, as well as the requirements of the AP exam.  As a team we discussed our thoughts on the rhetorical situation (audience, constraints, problem, medium). This knowledge informed our website and handout design.

The final stage of development was to edit and proofread the handout and website pages before turning them over to our client for approval.

Wimbley Project Class Handout
Wimbley Project Class Handout


Masthead graphic in the public domain, PD US. Source: William Blades via Wiki CommonsTwo learned robed, bearded and barefoot gentlemen converse, books in their lap from Pentateuch of Printing with a Chapter on Judges (1891).


  • Created: September 17, 2018
  • Last update: November 17, 2018
  • Tools Used: Microsoft Word 2010, Google Docs
  • Keywords: Website, Handout, Flyer, Team Charter, Project Specification, Task Schedule

1. Joanna Wolfe, Team Writing: A Guide to Working in Groups (Boston: Bedford/St. Martin’s: 2010), pg 27.